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Web design trends 2020: inspiring visuals and innovation

Posted on October 21, 2020 by Jonathan Wilkins

High-tech flight visual – three words characterizing trends and trends on the web. Terse visual design is becoming the mainstream of modern web design. The combination of art and high technology should make “cognition” more pictorial. The trend of the appearance of the visual format is the direction of the future, which now requires new and non-standard design solutions.

In the 20th decade, we expect new ideas to combine explosive graphics and high tech. Designers will have to surprise with ingenuity. Their task is to implement innovative and extensive functionalities without visual overload. So, web design trends of best examples for 2020 apply trends.

  1. Combine photos with illustrations
  2. Models: from substrate to interactive
  3. Black and white palettes
  4. Giant fonts, oversized lettering and minimalism
  5. Modern retro style
  6. Line Art: creative with visual clarity
  7. ART and design: Illustrative union
  8. 3D graphics / 3D motion effects
  9. The innovations we will see in the 2020s

Contents hide
1 Web design trends 2020
1.1 1. Combination of photographs and illustrations
1.2 trend in design
1.3 trend in design
1.4 trend in design
1.5 trend in design
1.6 2. Templates: from background to interactive
1.7 trend in design
1.8 trend in design
1.9 trend in design
1.10 3. Black and white creations
1.11 trend in design
1.12 trend in design
1.13 trend in design
1.14 4. Giant fonts, oversized lettering and minimalism
1.15 trend in design
1.16 trend in design
1.17 trend in design
1.18 5. Modern retro style
1.19 trend in design
1.20 trend in design
1.21 trend in design
1.22 trend in design
1.23 6. Line Art: creative with visual clarity
1.24 trend in design
1.25 trend in design
1.26 trend in design
1.27 trend in design
1.28 trend in design
1.29 7. ART and design: illustrative unit
1.30 trend in design
1.31 trend in design
1.32 trend in design
1.33 trend in design
1.33.1 # Site interactivity + graphic animation
1.34 trend in design
1.35 8. 3D graphics / 3D motion effects
1.35.1 # Interactive 3D effects
1.36 trend in design
1.37 trend in design
1.37.1 # 3D animations
1.38 trend in design
1.38.1 # Static 3D graphics
1.39 trend in design
1.40 trend in design
1.40.1 # 3D rendering and high realism
1.41 trend in design
1.42 9. Innovation in web design of the 2020s
1.42.1 # Chat bots
1.42.2 # Conversational interfaces and automated agents
1.43 To summarize

Web design trends 2020


1. Combination of photographs and illustrations

A new visual aesthetic is all the rage – combining photos with freehand 2D illustrations. Illustrative elements are added to the photo or complement each other. A mix of two realities paves the way for creative and marketing ideas.

Web Design Trends 2020: New Trend - Photos With Graphics

trend in design

Visual Web Design Trends 2020: Mixed Photos With Graphics

trend in design

Website Design Trends 2020 :: Photography Complements House Illustration on Khlebny

trend in design

Graphic design trends 2020: combine photos with illustrations

trend in design


2. Templates: from background to interactive

Interesting patterns have not gone out of fashion. Apart from full screen apps, partial app will be at its peak. So the designers put accents or a general atmosphere if necessary, add emotion to the site.

Web Design Trends 2020: Applying a Template to the Substrate

trend in design

Bright website template - web design trend of 2020

trend in design

Interactive pattern - an example of creative trend app

trend in design

3. Black and white creations

Black and white designs are timeless classics. They are clean and stylish, effective for e-commerce / creative assets. We are waiting for new black and white solutions with negative space, large fonts and line art elements.

Black and White Web Design 2020 - Awesome Hello Monday Design Website Design

trend in design

Web trend;  black and white design

trend in design

Trendy black and white design: web design trend of 2020

trend in design


4. Giant fonts, oversized lettering and minimalism

Giant fonts and chunky (but oversized) letters will set 2020 designs apart. Large typography with compact laconic headers won’t wreak havoc on minimalist designs or mobile screens. For example, an inscription enlarged in a non-standard size:

  • To attract attention
  • Creates an interesting visual distortion
  • Reinforce the design with a conceptual message of “greater determination”

Web design trend of 2020: huge fonts and minimalism

trend in design

Visual Trends in Web Design: Large Custom Typography

trend in design

Web Design Trends 2020: Compact Headers with Bulky Letters: Large Print and Oversized Lettering

trend in design


5. Modern retro style

With the advent of new technologies and web trends, creative designers are starting to feel nostalgic for the past. Aged design touches will be popular in 2020: worn, black and white, and grainy / worn photos, muted retro hues, and noisy / dusty textures. The high-tech retro is a special charm.

Web Design Trends 2020: Modern Retro

trend in design

Web design trend 2020: modern retro

trend in design

Web design trend 2020: modern retro

trend in design

Creative web design: an example of modern retro

trend in design


6. Line Art: creative with visual clarity

An absolute hit in all areas of graphic design in 2020. Laconic outline graphics and creative LineArt illustrations will make your designs look cleaner and more professional.

Fashion web trends 2020: design based on line art

trend in design

Trends of 2020: Line Art in Web Design

trend in design

Trendy and original website design based on Line Art creation

trend in design

Trends and trends for 2020: an original example of Line Art creativity

trend in design

Web Trends 2020: Trendy Line Art In Website Design

trend in design


7. ART and design: illustrative unit

Art illustration design is a hot trend of 2020. We’re waiting for creative fantasies, conceptual ideas and artwork – from pastels and watercolors to modern, flat graphics with gradients. And also, memorable inconsistencies / weird arts with deliberate disproportion, faceless characters etc.

Weird and Unusual Art Illustrations in Design - Trend in Web Design 2020

trend in design

Illustrations in web design - a trendy website with beautiful flat graphics

trend in design

Web design 2020: captivating trendy animations and illustrations

trend in design

Web design trend 2020: themed animated illustrations

trend in design


# Site interactivity + graphic animation

User interaction with the site paves the way for mutual understanding, whatever goals they pursue. This explains the interest in game design, graphic cutscenes, and animated illustrations with multi-level interactions.

Web Design Trends: Fun Interactive Game

trend in design


8. 3D graphics / 3D motion effects

3D is about to become a real mainstream in graphic and web design. With other technologies, you won’t be able to achieve such depth and realism. In 2020 we are expecting new 3D designs – static, animated and interactive.

# Interactive 3D effects

Movement is more fun than ever. The task of the interactive is to catch and retain the target audience. 3D modelers simply extend the method of “drawing” the visitor into the dialogue.

Trendy Web Design: A Nice Example Of Website With Interactive 3D Graphics

trend in design

Trendy website design with entertaining 3D interactivity

trend in design


# 3D animations

Motion designers know that animated 3D graphics produce visual pleasure.

Motion Design - animated 3D graphics from nytimes.com

trend in design


# Static 3D graphics

The three-dimensional graphics attract with smooth shapes and shades, and high-quality 3D art makes the site recognizable. Typically, designers oversimplify the rest to achieve a modern look and a balanced design structure.

Web design trends 2020: 3D illustrations

trend in design

Web Design Trends 2020: 3D Images

trend in design


# 3D rendering and high realism

The fascinating “corporate” realism in design sales is interesting and brilliant. Relevant for e-commerce, promotion sites, home or landing page with products. The quality is created by the elaboration of the object: glare on the surface, diffusion … Soft-2020 will considerably simplify and reduce the cost of implementing the Wow effect. See an example of a 3D product rendering against a background of eye-catching motivators in a dynamic product landing page design.

Landing Page Design Trend: Inspirational Visuals and 3D Product Photography

trend in design


9. Innovation in web design of the 2020s

They are in a hurry to present advanced technology in the form of a trend. But what kind of innovative directions can we expect in the near future for meaningful and practical application in web design?


# Chat bots

In 2020, more web resources will offer talking chatbot and self-learning services. In 24/7 mode, it will answer frequently asked questions, will serve as support throughout the site visit. Advanced AI technologies will make bots better than ever.


# Conversational interfaces and automated agents

In the 2020s, conversations with a website will be an internet habit, and web services will be the pioneers in introducing talking assistants. Voice typing is a global trend. It owes its popularity to improved speech recognition technologies and the convenience of the voice interface (in fact, it is the lack of a user interface). We are waiting for intelligent assistants based on voice technology. Communicating with the site as a team is a whole new user experience. It’s time for businesses to take a closer look at the fashion trend, and it’s time for users to learn real-time web communication skills.


To summarize

Much has already changed on the WEB, but the two thousand and twentieth promises to be colorful. Since the early 1920s, sites began to impress not only visually. For web designers and users, 2020 will be the year of technological opportunities / highly intelligent interfaces / incredibly creative solutions.

Successful designs and mutual understanding with the web in the 2020s!

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