The following trends will dominate logo design in 2019:
1. Bright colors
2. Colored gradients
3. Metallic logos
4. Geometric shapes
5. Minimalism
6. Minimalist text logos
7. Original logos
8. Illustrations replacing letters
9. Artistic logos.
Some corporate logos have remained unchanged for decades. But to keep up with the competition and attract consumers, a business needs to refresh its logo every few years. Here we are not talking about major changes, but rather minor changes, thanks to which your logo (and brand) will look more modern.
Whichever category your logo belongs to, it should remain relevant and stylish, both in terms of colors and geometric shapes. Let’s see what trends will set the rules for graphic designers in 2019.
1. Bright colors
Saturated colors are one of the three trends that have firmly held their positions in the world of graphics for several years. This old-fashioned trend will also leave its mark on the logos that will be created in 2019.
Although most companies prefers flat logos (two-dimensional), dynamic 3D logos promise to be a real hit in 2019. Do you want to be at the forefront? Then you already have at least one good idea!
2. Gradients
Remember how two years ago the social network Instagram updated its logo, and users, as one, got frustrated: “Really? A regular gradient? ”
3. Metallic logos
While metallic logos are no longer a surprise, we can say for sure that this year will be the best time for this trend. The days when metallic logos were primarily used for jewelry brands are long gone.
4. Geometric shapes
We firmly believe that geometric shapes and logos are a win-win combination. Do you agree? After all, the logo should have symbolic meaning and each geometric figure just has a special meaning. For example, a circle signifies constancy and fullness, and a square gives the impression of stability.
Geometric shapes have a valuable property – they can present a complex image in a simple and understandable way. As you know, the logo is used in large and small formats.
By using a variety of geometric shapes, you can convey the essence of your brand in a stylish and meaningful logo. Seeing once is better than hearing it a hundred times, so check out these mesmerizing geometric logos we’ve found for you!
5. Minimalism
We’re sure you’ve heard enough about this trend! The secret to the success of a minimalist logo is that it looks quite ordinary, but at the same time it is remembered for a long time. Many companies prefer minimalist logos because they are versatile and look great in any size.
6. Minimalist text logos
In 2019, get ready to see all kinds of minimalist logos: geometric shapes, illustrations, black and white, color, and more.
The minimalist style finds expression in text logos. These logos are based on one or more letters of the brand name.
7. Original logos
Of course, 2019 cannot be imagined without logos that embody the most daring and creative ideas! This is usually the full name of the brand in a unique and unmistakable style. We have found some striking examples for you.
8. Illustrations replacing letters
You’ve probably seen logos in which an image replaces part of a word (one or two letters). This illustration not only shows the missing letter, but also carries a message about the brand or product.
9. Artistic logos
A designer’s dream is to get an order for a logo that would allow them to fully reveal their creative potential. Well, we have good news for these designers: in 2019, unique art illustrations will be in place more than ever!
Despite the freedom of design, no one has overruled the general rules for creating logos. First of all, your logo should be readable at any size. Second, your choice of color has a huge impact on the feelings and sensations your logo evokes. And, of course, you need to listen to the wishes of the client company (for example, include the first letter of the brand name in the composition, use certain nuances, adhere to a specific style, etc.).
To summarize
Well, we have an interesting year ahead of us, full of bright and bold logos. Minimalist emblems for those who appreciate simplicity and elegance. Interesting experiments with text and letters. Unique artwork that makes your logo instantly stand out from thousands of similar designs. Looking for logo ideas? Check out the section for ideas and helpful tips for creation of logos from Turbologo…
And now we are interested in knowing your opinion. Share your thoughts and ideas in the comments!