We won’t be discovering America if we say New Year’s trends are always based on trends from last year. But while current trends change almost every year, companies update their logos much less often. Peace graphic design determine which trends manage to stay afloat for several years.
The following trends will dominate logo design in 2019:
1. Bright colors
2. Colored gradients
3. Metallic logos
4. Geometric shapes
5. Minimalism
6. Minimalist text logos
7. Original logos
8. Illustrations replacing letters
9. Artistic logos.
Some corporate logos have remained unchanged for decades. But to keep up with the competition and attract consumers, a business needs to refresh its logo every few years. Here we are not talking about major changes, but rather minor changes, thanks to which your logo (and brand) will look more modern.
Whichever category your logo belongs to, it should remain relevant and stylish, both in terms of colors and geometric shapes. Let’s see what trends will set the rules for graphic designers in 2019.
1. Bright colors
Saturated colors are one of the three trends that have firmly held their positions in the world of graphics for several years. This old-fashioned trend will also leave its mark on the logos that will be created in 2019.
In the New Year, combinations of juicy shades will be especially relevant. Colors are a powerful tool that can say a lot about a product and a brand as a whole. Take a look at some examples.
Rich tones are perfect for a wide variety of brands, regardless of industry. The bright colors enhance the emotions conveyed by the emblem.
Designers often combine bright colors with other trends to create memorable compositions.Although most companies prefers flat logos (two-dimensional), dynamic 3D logos promise to be a real hit in 2019. Do you want to be at the forefront? Then you already have at least one good idea!
2. Gradients
Remember how two years ago the social network Instagram updated its logo, and users, as one, got frustrated: “Really? A regular gradient? ”
In the end, Instagram became a real trailblazer, because after its daring, companies noticed gradients one by one. And now, everyone is crazy about gradients (we know, we know, and you too!). Gradients have dominated the world of graphic design for several years in a row. Unsurprisingly, they have also become popular among logo designers.
3. Metallic logos
While metallic logos are no longer a surprise, we can say for sure that this year will be the best time for this trend. The days when metallic logos were primarily used for jewelry brands are long gone.
Although the metallic effect is subconsciously associated with luxury and exclusivity, it has a fairly wide range of uses: a metallic sheen, as if by magic, can radically transform even the most common emblem. And that’s exactly what businesses need!
4. Geometric shapes
We firmly believe that geometric shapes and logos are a win-win combination. Do you agree? After all, the logo should have symbolic meaning and each geometric figure just has a special meaning. For example, a circle signifies constancy and fullness, and a square gives the impression of stability.
Geometric shapes have a valuable property – they can present a complex image in a simple and understandable way. As you know, the logo is used in large and small formats.
At the same time, it is important that the small logo (for example, on a business card or a pen) remains recognizable and legible.By using a variety of geometric shapes, you can convey the essence of your brand in a stylish and meaningful logo. Seeing once is better than hearing it a hundred times, so check out these mesmerizing geometric logos we’ve found for you!
5. Minimalism
We’re sure you’ve heard enough about this trend! The secret to the success of a minimalist logo is that it looks quite ordinary, but at the same time it is remembered for a long time. Many companies prefer minimalist logos because they are versatile and look great in any size.
Minimalism is inextricably linked with the use of geometric shapes. The combination of minimalism and geometric elements allows designers to create logos that are simple, elegant and meaningful. We have found a great example of such a logo, which at the same time allows us to trace the process of creating an emblem.
6. Minimalist text logos
In 2019, get ready to see all kinds of minimalist logos: geometric shapes, illustrations, black and white, color, and more.
The minimalist style finds expression in text logos. These logos are based on one or more letters of the brand name.
Often the full name of the brand is added to such an emblem (for example, on business cards, brochures, billboards, etc.).
7. Original logos
Of course, 2019 cannot be imagined without logos that embody the most daring and creative ideas! This is usually the full name of the brand in a unique and unmistakable style. We have found some striking examples for you.
8. Illustrations replacing letters
You’ve probably seen logos in which an image replaces part of a word (one or two letters). This illustration not only shows the missing letter, but also carries a message about the brand or product.
9. Artistic logos
A designer’s dream is to get an order for a logo that would allow them to fully reveal their creative potential. Well, we have good news for these designers: in 2019, unique art illustrations will be in place more than ever!
Despite the freedom of design, no one has overruled the general rules for creating logos. First of all, your logo should be readable at any size. Second, your choice of color has a huge impact on the feelings and sensations your logo evokes. And, of course, you need to listen to the wishes of the client company (for example, include the first letter of the brand name in the composition, use certain nuances, adhere to a specific style, etc.).
To summarize
Well, we have an interesting year ahead of us, full of bright and bold logos. Minimalist emblems for those who appreciate simplicity and elegance. Interesting experiments with text and letters. Unique artwork that makes your logo instantly stand out from thousands of similar designs. Looking for logo ideas? Check out the section for ideas and helpful tips for creation of logos from Turbologo…
And now we are interested in knowing your opinion. Share your thoughts and ideas in the comments!